Everything you need to know about SEO

 There are millions of websites available on the Internet that cater to a variety of subjects. When people look for various topics online, search engines display the results in an order that is relevant to them. How do you make your website stand out when competition is fierce on the Internet? SEO is the answer which helps your website become visible.

What is SEO?

SEO or Search Engine Optimization is the process of improving the visibility of your website through organic or unpaid search results. SEO helps your website reach your target audience, allowing you to improve your site traffic. The target audience is of utmost importance, as you don’t want the wrong users to end up on your website. For example, if you are running a website that sells a variety of apples, you don’t want visitors who want to purchase products from the Cupertino giant, Apple.

How does SEO work?

Now that you have a fair understanding of what SEO can do for your website, you need to know how it works. After all, with a proper understanding of its functionality, you can make use it to boost your website’s ranking in search engine results.

Search engines such as Google, Bing, Yahoo, and Ask.com, make use of crawlers that go through the Internet to find all the content. The information collected by the crawlers uses the search engine’s algorithms and sorts out the data in such a way that users get to see what they are looking for in their devices.

To give you a taste of the algorithms, here are some of the most important parameters:

Keywords

Keywords are important words present throughout the content of your site, making it easier for users to find your website through search engine results. For your website to attract a large number of visitors, it is important to find and use the right keywords. Keep in mind that when you use keywords, they should be relevant to the content.

Header tags

Header tags break down the content of your website into different sections. They make it easier for both search engines and users to know what your content is all about. Make sure that you use appropriate header tags for better search engine rankings.

Link building

Link building is a technique which allows search engines to determine the trustworthiness of the content on your website. By linking some of your content to different websites, it will have a positive impact on search engine results. You should also pay attention to internal links, as it helps search engines learn more about what your website has to offer.

Meta description

Meta description is brief information displayed on search engine results. Meta description is used by your website to give search engine and the users an insight of your content.

Title tags

It is an HTML element which gives concise and accurate information of your website to the search engine. The clickable link you see in search engine results is title tag.

Time to get More Leads and Traffic from SEO. Please email us at info@newagemarketing.co.za or phone us on +27 10 005 4533 Alternatively visit our website at newagemarketing.co.za for more information.